Black Bear Concrete Powers Boston Harley-Davidson with Custom Floors and Surfaces

When Boston Harley-Davidson set out to open a new dealership in Revere, Massachusetts, the goal was to create an environment that reflected the brand’s bold, edgy identity, while still being highly functional. The owners wanted floors and countertops that were unconventional, stylish, and durable enough to withstand high foot traffic and heavy motorcycles. Black Bear Concrete was selected to engineer and install a flooring system that offered both industrial performance and a sleek, modern aesthetic. In addition, matching countertops and water-resistant surfaces were needed throughout a facility over 37,500 square feet.

• Diamond Refinement

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  Adjusted tooling (switched diamonds) to achieve the desired PSI and final appearance.
• Slab Demolition

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  Removed ¼ inch of surface concrete in areas slated for overlay.
• Joint Cutting

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  Used diamond blades to cut clean joints at section edges for a seamless look.
• Countertop Finishing

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  Polished with 50-grit metal bond, followed by 100, 200, and 400-grit resin-bond diamonds for smooth, stylish surfaces.
• Brand Integration

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  Pressed concrete mix over a brass nameplate for a custom branded detail.
• Service Area Floors

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  Installed multicomponent epoxy system with a vapor reduction sealer to address moisture concerns and ensure durability.

• Project Name - Boston Harley-Davidson
• Type of Business - Dealership
• Location - Revere, Massachusetts
• Size - over 37,500 Sqft
• Timeframe - 5 Weeks
• Products - CTS Cement / Rapid Set TRU PC, Vexcon Certi-Shine System, Buddy Rhodes Counter Mix, Dur-A-Flex/Sherwin Williams Shop Floor System, Synthetic30 Vapor Control System (Synthetics International)

The project presented key challenges, including an aging floor, moisture risks, and tight timelines that demanded precise solutions. Aging Infrastructure: The building had undergone decades of surface repairs. The existing concrete showed signs of damage, including trenches, residual mastic, and gypcrete underlayments. Surface Inconsistency: A 3,000 sqft section of the slab was unsalvageable and required an alternative overlay solution. Moisture Risk: An evaluation revealed the building was vulnerable to moisture intrusion, putting the showroom floors, customer safety, and long-term operations at risk. To protect the space and prevent costly repairs, a vapor-control strategy was essential. Time Restrictions: The work had to be completed during off-hours (9PM–6AM) within a 5-week window to avoid disrupting the dealership’s buildout schedule.